Penn State THON & Four Diamonds Enlist The Mediatwist Group

We recently accepted a project for one of our favorite client’s Four Diamonds, and Penn State THON. We were tasked with helping THON replace millions of dollars of lost funds from the cancellation of MINI-THONS across the state. Due to the pandemic high schools were closed and that provided a difficult fundraising challenge. How could we help replace lost funds virtually and do it quickly? We took to our virtual solution runway and decided to enlist the help of some A-list entertainment within our network. We coached up our non-profit client on how to place an offer on an artist and officially acquire entertainment to perform virtually for our big pivot to help replace the lost dollars. We implemented a few different targeting and commerce tools and we were off to the races. Our client was lucky enough to secure a performance by pop star singer, Andy Grammer of “Nah Nah Honey I’m Good” fame. Ironically Andy had a backstory with Penn State THON so that provided an opportunity to script contextual content that flowed great in-show. The concert raised over $80K in 60 minutes and Penn State THON is already in the early stages of planning their NEXT livestream fundraiser. And guess who they’re choosing to steer the ship? You guessed it. TMG.

Andy Grammer & Four Diamonds Penn State THON