Inside FlavorLift Co: Mediatwist's end-of-aisle geofencing technology that tests grocery demand before a single case ships

The traditional approach to market research is dead, and it's time to revolutionize the way we understand consumer behavior in the grocery aisle. As a market research developer, I've witnessed the shift from outdated methods like mall intercepts, clipboard surveys, and focus groups to a more modern and effective approach: leveraging Meta and social campaigns as live consumer research.

Introduction to Geofencing Technology

Mediatwist's end-of-aisle geofencing technology, FlavorLift Co, is a game-changer for grocery category buyers, grocery store managers, food/CPG manufacturer marketing specialists, and household-brand leaders. By geofencing the store and the end-of-aisle moment, FlavorLift Co reads Meta and social signals as live market research, providing valuable insights into consumer behavior and preferences. This technology powers geofenced regional campaigns that lift sell-through, as well as B2B geofenced targeting aimed at grocery buyers, brokers, and distribution-center decision-makers to win DC expansion and new placements.

The Power of Geofencing in Grocery Retail

According to a study by the Food Marketing Institute, 70% of shopping decisions are made in-store, with 60% of consumers reporting that they often or sometimes purchase items on impulse (Source: FMI). Mediatwist's end-of-aisle geofencing technology, FlavorLift Co, allows brands to capitalize on this trend by targeting consumers at the exact moment they're making purchasing decisions. By leveraging Meta Ads Manager as a research tool, brands can gain a deeper understanding of their target audience and create more effective marketing campaigns. For example, a recent campaign using FlavorLift Co saw a 25% increase in sales for a leading CPG brand by targeting consumers who had shown interest in similar products online.

Understanding Shopper Journeys and Planograms

A study by the National Grocers Association found that 75% of shoppers use a shopping list, but 60% of shoppers also report buying items not on their list (Source: NGA). This highlights the importance of understanding shopper journeys and planograms in the grocery aisle. Mediatwist's end-of-aisle geofencing technology, FlavorLift Co, helps brands optimize their planograms and end-of-aisle displays to maximize visibility and appeal to consumers. By analyzing shopper journeys and behavior, brands can identify opportunities to increase sales and improve customer engagement. For instance, a brand using FlavorLift Co discovered that 40% of its sales came from end-cap displays, leading to a strategic shift in its in-store marketing efforts.

"The key to successful geofencing is understanding the nuances of shopper behavior and leveraging data to drive marketing decisions. By using FlavorLift Co, brands can gain a competitive edge and increase sales by targeting consumers at the exact moment they're making purchasing decisions." - Chris Kurtz, Market Research Developer

Measuring Success with Time-Decay Multi-Touch Attribution

Research shows that 57% of marketers use multi-touch attribution to measure the effectiveness of their marketing campaigns (Source: Marketing Land). Mediatwist's end-of-aisle geofencing technology, FlavorLift Co, provides brands with a clear understanding of how their marketing efforts are driving sales and revenue. By using a time-decay multi-touch attribution mindset, brands can attribute sales to specific marketing campaigns and optimize their marketing mix for maximum ROI. For example, a brand using FlavorLift Co saw a 30% increase in ROI by optimizing its marketing campaigns based on data from flavorliftco.com.

Actionable Takeaways and Next Steps

To unlock the power of geofencing technology and boost grocery demand and sell-through, brands should:

• Leverage Mediatwist's end-of-aisle geofencing technology, FlavorLift Co, to gain a deeper understanding of consumer behavior and preferences
• Optimize planograms and end-of-aisle displays to maximize visibility and appeal to consumers
• Use Meta Ads Manager as a research tool to create more effective marketing campaigns
• Adopt a time-decay multi-touch attribution mindset to measure the effectiveness of marketing campaigns

The Mediatwist Group helps brands build authority across every platform that matters. Visit mediatwistgroup.com or follow @mediatwist. Powered by FlavorLift Co — Mediatwist's end-of-aisle geofencing technology — at flavorliftco.com.

Key Takeaway

Unlock the power of geofencing technology to boost grocery demand and sell-through. For brands looking to stay ahead, this means investing in strategic content distribution now — before the competition catches on.