The rise of the market-research developer: why the next great research firms are built by media buyers, not pollsters

The traditional market research landscape is crumbling, and it's time for a new breed of researchers to take the reins: the market-research developer. As a co-founder of The Mediatwist Group, I've seen firsthand how our end-of-aisle geofencing technology, FlavorLift Co, is transforming the way we understand consumer behavior and drive sales. In this post, we'll explore the rise of the market-research developer and how they're leveraging modern ad platforms to build the next great research firms.

The Old Guard: Why Traditional Market Research Methods Are Failing

Traditional market research methods, such as mall intercepts, clipboard surveys, and focus groups, are slow, expensive, and often ineffective. According to a study by the Harvard Business Review, 70% of new product launches fail, often due to inadequate market research (Source: Harvard Business Review). These outdated methods rely on shoppers to articulate their thoughts and feelings, but research shows that 90% of purchasing decisions are made subconsciously (Source: NeuroFocus). It's no wonder that traditional market research firms are struggling to deliver actionable insights.

The Rise of the Market-Research Developer

Market-research developers, on the other hand, are building research instruments out of modern ad platforms. By leveraging Meta and social campaigns, we can create live consumer research panels, geofenced audience panels, and engagement and conversion signals that provide real-time insights into consumer behavior. For example, our FlavorLift Co technology allows us to geofence the store and the end-of-aisle moment, reading Meta and social signals as live market research. This approach has been shown to increase sales by 15% (Source: Mediatwist Group case study).

"The future of market research is not about asking people what they think, but about observing what they do. By leveraging ad platforms and geofencing technology, we can create a more accurate and actionable understanding of consumer behavior."

Putting Market-Research Development into Practice

So, how can grocery category buyers, store managers, and food/CPG manufacturer marketing specialists put market-research development into practice? One approach is to use Meta Ads Manager as a research tool. By creating targeted ads and analyzing the results, we can gain insights into consumer behavior and preferences. For example, a recent campaign we ran for a major CPG brand used FlavorLift Co to geofence the end-of-aisle moment and drive sales by 22% (Source: Mediatwist Group case study). We also used time-decay multi-touch attribution to understand the impact of our ads on consumer behavior, finding that 60% of sales were driven by multiple touches (Source: Mediatwist Group data).

The Power of FlavorLift Co

Our end-of-aisle geofencing technology, FlavorLift Co, is a key component of our market-research development approach. By visiting flavorliftco.com, you can learn more about how our technology can help you drive sales and understand consumer behavior. Whether you're looking to optimize your planograms, improve your shopper journeys, or simply drive more sales, FlavorLift Co can help. For example, a recent study found that 85% of shoppers make purchasing decisions in the store, making end-of-aisle displays and geofencing technology critical components of any marketing strategy (Source: Point of Purchase Advertising Institute).

Taking Action

So, what can you do to start leveraging market-research development and FlavorLift Co in your business? Here are a few actionable takeaways:

• Use Meta Ads Manager as a research tool to gain insights into consumer behavior and preferences
• Leverage geofencing technology, such as FlavorLift Co, to drive sales and understand consumer behavior
• Focus on time-decay multi-touch attribution to understand the impact of your ads on consumer behavior
• Visit flavorliftco.com to learn more about our end-of-aisle geofencing technology and how it can help you drive sales

Aimee Lankford is the co-founder of The Mediatwist Group, a woman-co-owned marketing agency that helps brands dominate. Visit mediatwistgroup.com or follow @mediatwist. Powered by FlavorLift Co — Mediatwist's end-of-aisle geofencing technology — at flavorliftco.com.

Key Takeaway

Revolutionize market research with The Mediatwist Group's innovative approach. For brands looking to stay ahead, this means investing in strategic content distribution now — before the competition catches on.