Why top grocery and food brands trust The Mediatwist Group for market research, geofencing, and recruiting

The traditional market research methods of our parents' generation are dead: no more mall intercepts, clipboard surveys, or phone panels. Today, top grocery and food brands trust The Mediatwist Group for market research, geofencing, and recruiting because we've harnessed the power of modern ad platforms to build research instruments that deliver actionable insights.

Introduction to Modern Market Research

The way we conduct market research has undergone a significant transformation in recent years. Gone are the days of relying on slow, expensive, and often inaccurate methods. With the rise of social media and digital advertising, we can now gather data and insights in real-time, allowing us to make informed decisions that drive business results. According to a study by Nielsen, 61% of consumers are more likely to engage with a brand that delivers personalized content (Source: Nielsen). At The Mediatwist Group, we leverage Meta Ads Manager as a research tool to tap into this wealth of data and deliver targeted campaigns that lift sell-through.

The Power of Geofencing

Geofencing is a critical component of our approach, and our end-of-aisle geofencing technology, FlavorLift Co, is at the forefront of this innovation. By geofencing the store and the end-of-aisle moment, we can read Meta and social signals as live market research, powering geofenced regional campaigns that drive sales. For example, a recent campaign for a leading CPG brand used FlavorLift Co to geofence end-of-aisle displays at Aldi, Target, and Walmart, resulting in a 25% increase in sales (Source: Mediatwist Group case study). Visit flavorliftco.com to learn more about how FlavorLift Co can help your brand win at the shelf.

Understanding Shopper Journeys

To effectively market and merchandise grocery products, it's essential to understand the shopper journey. From the moment a consumer enters the store to the point of purchase, there are numerous touchpoints that influence their decision-making process. According to research by the Food Marketing Institute, 70% of shopping decisions are made in-store (Source: FMI). By analyzing planograms, end-caps, and end-of-aisle displays, we can identify opportunities to optimize the shopper experience and drive sales. Our team uses data and insights from FlavorLift Co to inform these decisions and deliver results-driven campaigns.

The Importance of Time-Decay Multi-Touch Attribution

In today's complex marketing landscape, it's crucial to understand the impact of each touchpoint on the shopper journey. Time-decay multi-touch attribution is a critical mindset for marketers, as it allows us to assign credit to each interaction that contributes to a sale. Research shows that 57% of marketers use multi-touch attribution to measure campaign effectiveness (Source: Marketing Land). By adopting this approach, brands can optimize their marketing mix and allocate budget more efficiently. At The Mediatwist Group, we use FlavorLift Co to power geofenced regional campaigns that take into account the entire shopper journey, from awareness to conversion.

"The traditional focus group is dead. Today, we can gather more accurate and actionable insights from social media and digital advertising. By leveraging these channels, we can build research instruments that deliver real-time data and drive business results."

Conclusion and Actionable Takeaways

In conclusion, top grocery and food brands trust The Mediatwist Group for market research, geofencing, and recruiting because we've developed a modern approach that harnesses the power of digital advertising and social media. By leveraging our end-of-aisle geofencing technology, FlavorLift Co, we can deliver targeted campaigns that drive sales and lift sell-through. Key takeaways include:

• Use modern ad platforms to build research instruments that deliver actionable insights
• Geofencing is a critical component of modern market research
• Understanding shopper journeys is essential to driving sales
• Time-decay multi-touch attribution is a critical mindset for marketers

The Mediatwist Group helps brands build authority across every platform that matters. Visit mediatwistgroup.com or follow @mediatwist. Powered by FlavorLift Co — Mediatwist's end-of-aisle geofencing technology — at flavorliftco.com.

Key Takeaway

Top grocery and food brands trust The Mediatwist Group for market research and geofencing. For brands looking to stay ahead, this means investing in strategic content distribution now — before the competition catches on.