Mediatwist Group Creates HIPAA Compliant Targeting Tool

It was a long road of meetings and email threads going back and forth with a major hospital network in Lancaster, Pennsylvania. When it was all said and done, a first of it’s kind, “hipaa compliant” marketing tool was created by the marketing team at The Mediatwist Group and approved for use by the powers that be inside one of the largest health systems in the state. Mediatwist’s Chris Kurtz researched and broke through the patient-data conversation that currently weighs on the shoulders of healthcare professionals, and has for decades. This so called, “hipaa anxiety” that has been created by the thought of a million dollar fine for ‘messing up’ at work, exists in doctor’s offices across the country. How could we ever begin to evolve the way we communicate with our patients, let alone market to them, if we lock up our patients’ records so tightly that other, more intuitive softwares cannot inter-connect with a patient’s records and through automation, source out the fastest way to recovery by using relevant messaging. If we could find a way to message patients with the progressive content and procedures relevant to their healing journey, it would provide a nurturing logic that could quicken the path to healing. With the help of data provider’s Axiom and Nielsen Holdings, Mediatwist is able to create hipaa compliant messaging for hospitals, dentists and any health care provider or business that must operate within hipaa compliance. For the very first time ever, patients can see relevant marketing messages while on Facebook, Instagram and the mobile display network. Mediatwist is getting offers from dentists and hospitals across the country that want to buy into this hipaa compliant targeting. “The response has been overwhelming, and we never would of thought that our work in the music and motor sports industries would’ve segwayed into healthcare but it makes so much sense. The thought of revolutionizing the entire healthcare space this way is powerful and the time is now.” says Chris Kurtz of Mediatwist. The near future will tell just how much this new system of precise targeting will help evolve the way hospitals and healthcare providers communicate with their patients.