Mediatwist Group Produces Cooking Show w Roy Choi

Penn State THON & Four Diamonds Enlist The Mediatwist Group

We recently accepted a project for one of our favorite client’s Four Diamonds, and Penn State THON. We were tasked with helping THON replace millions of dollars of lost funds from the cancellation of MINI-THONS across the state. Due to the pandemic high schools were closed and that provided a difficult fundraising challenge. How could we help replace lost funds virtually and do it quickly? We took to our virtual solution runway and decided to enlist the help of some A-list entertainment within our network. We coached up our non-profit client on how to place an offer on an artist and officially acquire entertainment to perform virtually for our big pivot to help replace the lost dollars. We implemented a few different targeting and commerce tools and we were off to the races. Our client was lucky enough to secure a performance by pop star singer, Andy Grammer of “Nah Nah Honey I’m Good” fame. Ironically Andy had a backstory with Penn State THON so that provided an opportunity to script contextual content that flowed great in-show. The concert raised over $80K in 60 minutes and Penn State THON is already in the early stages of planning their NEXT livestream fundraiser. And guess who they’re choosing to steer the ship? You guessed it. TMG.

Andy Grammer & Four Diamonds Penn State THON

Mediatwist Produces Blockbuster Concert Raises $442K

Mediatwist was asked to create a virtual experience to replace it’s annual fundraising concert. The pivot that we developed was a 90 minute social media concert that appeared on FB, Youtube and our client’s website. The show raised over $442K and was a complete success. The MI Foundation is already fast at work on their second virtual celebration. Read Full Article HERE: https://miwindows.com/why-mi/news/details/2020/08/11/pop-sensations-jason-derulo-rachel-platten-to-headline-the-mi-charitable-foundation-s-annual-summer-concert

Rock Lititz Inside the Pages of Esquire Magazine

n 2019, BTS became the first band since the Beatles to release three number-­one records on the Billboard charts in the same year. One song amassed 74.6 million plays on YouTube in just twenty-four hours. They sold out Wembley Stadium in ninety minutes, were named one of Time’s 100 Most Influential People, and set the Guinness World Record for the most Twitter engagements.

BTS is an international juggernaut. And all that is making Gary Ferenchak a little nervous.

READ FULL ARTICLE HERE: https://www.esquire.com/entertainment/music/a32013827/rock-lititz-live-events-bts-beyonce/

Black Friday Success for Fount - Both Online and Offline Trackable Sales

Mediatwist was contacted by CharCo. Marketing Agency to help bring one of their client's more foot-traffic for the upcoming Black Friday and Cyber Monday retail shopping holidays. The mission was to assist Fount in selling more high-end leather hand bags and accessories. Fount is a luxury leather hand bag and hand made goods brand from Ohio, with retail locations across the state including stores in Columbus and Cleveland. Mediatwist had a KPI of "Selling Bags" both in-store and online. After a 2 week campaign, we knocked it out of the park for our client. We brought their cpm down to .37 cents and lead cost down, while bringing website conversion rate up. 

Mediatwist Chosen to Bring Uglies to Social Media Market for Dieffenbach's

We are proud to announce that we landed the social media advertising contract for Dieffenbach's Uglies Kettle Cooked Chips. This campaign ran from 1/6-1/12 and we reached almost 100K new users with a minimal ad spend. Representatives from CharCo., the marketing agency that spearheaded marketing efforts for the entire campaign, called Mediatwist headquarters after the campaign to sing our praises and let us know about several key metrics that we were able to hit for them and help their client launch a new brand. It was a super successful campaign that met many different KPI's.  

Uglies Kettle Cooked Chips

Mediatwist's Chris Kurtz Speaking at Harvard University this Fall

The Mediatwist Group is happy to announce that Founder/CEO, Chris Kurtz, has been invited to speak at the Music Entrepreneur Conference, known as MEcon.

Presented by Los Angeles, CA based, World Artists United, and in partnership with the Harvard Graduate Council, this years MEcon, will be held at Harvard University on November 4th and 5th, 2017.

World Artists United, led by Founder/CEO, Jalen James Acosta, is the perfect group to be organizing this powerhouse of a networking and educational event. WAU has an accomplished team that offer every level of Music Production, Artist Development, Music Publishing, Brand Management, Social Media & Content Development, and Analytics Monetization. As experts in these fields, their network is unmatched, and the speakers are of the highest altitudes. 

Kurtz, who began the Mediatwist Group as a Music Entrepreneur himself, will be speaking along side some very impressive contemporaries including: Grammy Award winning producer Rodney Jerkins (Michael Jackson, Justin Bieber, Beyoncé, Madonna, etc…); Evan Greene, Chief Marketing Officer of The Recording Academy (Grammys); and Director of Brand Marketing for Adidas, Jeremy Darlow, to name a few.

The goal of MEcon is to not only connect music entrepreneurs of different disciplines, but it promises to rewire the thinking and mind set that holds so many passionate artists back. While helping flip the mental switch, speakers and panelists will show attendees concrete methods for designing your future and turning strategy, into monetization. It’s as humbling as it is logical that Mediatwist’s, Chris Kurtz would be invited to speak.

Kurtz has specialized in two very important things in his nearly two decades in the music industry: 
1) Power connecting the greatest minds and the hardest workers and
2) Finding revenue streams for artists and entertainment companies by monetizing cutting edge marketing strategies.

Kurtz will be right at home alongside these other entrepreneurs and industry professionals. Most importantly, the Mediatwist Group is proud to take its experience and be of service, by educating students and attendees who are eager to learn.

The cost to RSVP is $259, with a significant discount for Harvard and other University students.

Published by Alberto Muñoz

Mediatwist Group Creates HIPAA Compliant Targeting Tool

It was a long road of meetings and email threads going back and forth with a major hospital network in Lancaster, Pennsylvania. When it was all said and done, a first of it’s kind, “hipaa compliant” marketing tool was created by the marketing team at The Mediatwist Group and approved for use by the powers that be inside one of the largest health systems in the state. Mediatwist’s Chris Kurtz researched and broke through the patient-data conversation that currently weighs on the shoulders of healthcare professionals, and has for decades. This so called, “hipaa anxiety” that has been created by the thought of a million dollar fine for ‘messing up’ at work, exists in doctor’s offices across the country. How could we ever begin to evolve the way we communicate with our patients, let alone market to them, if we lock up our patients’ records so tightly that other, more intuitive softwares cannot inter-connect with a patient’s records and through automation, source out the fastest way to recovery by using relevant messaging. If we could find a way to message patients with the progressive content and procedures relevant to their healing journey, it would provide a nurturing logic that could quicken the path to healing. With the help of data provider’s Axiom and Nielsen Holdings, Mediatwist is able to create hipaa compliant messaging for hospitals, dentists and any health care provider or business that must operate within hipaa compliance. For the very first time ever, patients can see relevant marketing messages while on Facebook, Instagram and the mobile display network. Mediatwist is getting offers from dentists and hospitals across the country that want to buy into this hipaa compliant targeting. “The response has been overwhelming, and we never would of thought that our work in the music and motor sports industries would’ve segwayed into healthcare but it makes so much sense. The thought of revolutionizing the entire healthcare space this way is powerful and the time is now.” says Chris Kurtz of Mediatwist. The near future will tell just how much this new system of precise targeting will help evolve the way hospitals and healthcare providers communicate with their patients.