The real cost of a lead across every channel
Calculate the real cost of a lead across every channel to maximize ROI
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What Neighborly teaches every marketer about scaling a service brand globally
As I reflect on the remarkable growth of Neighborly, a home services company that has expanded to over 1,500 locations in just a few decades, I am rem
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Video marketing metrics that actually matter
Unlock the power of video marketing metrics that drive real results
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Why the smartest food and grocery brands aren't selling products — they're selling experiences
Discover why experiential marketing is the key to success in the food and grocery industry
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Why the smartest food and grocery brands aren't selling products — they're selling experiences
Discover why experiential marketing is the key to success in the food and grocery industry
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How to create video content at scale without a production team
The era of expensive, high-production-value video content is over: with the rise of social media and the decreasing attention span of online audiences
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The values I refuse to compromise on as a woman running an agency
As I sit here, reflecting on the journey of building The Mediatwist Group from scratch, I am reminded of the values that I refuse to compromise on a
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How to build a brand on social media without paid ads
Build a strong brand on social media without paid ads
Read article →Marketing & Creative Agencies
The marketing agencies that treat every client like their only client — and why they're winning
Discover the secret to marketing agency success: treating every client like your only client
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The marketing agencies that treat every client like their only client — and why they're winning
Discover the secret to marketing agency success: treating every client like your only client
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The US Is Making Foreign Influencers Get Work Visas for the World Cup — Here's What Actually Happened
The US is requiring foreign influencers to hold work visas to monetize 2026 World Cup content. Here's what the rule says, who it hits, and what brands…
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The US Is Making Foreign Influencers Get Work Visas for the World Cup — Here's What Actually Happened
The US is requiring foreign influencers to hold work visas to monetize 2026 World Cup content. Here's what the rule says, who it hits, and what brands
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How Wills Group and other community-rooted brands are outmarketing the national chains
Community-rooted brands outperform national chains with localized marketing strategies
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How Wills Group and other community-rooted brands are outmarketing the national chains
Community-rooted brands outperform national chains with localized marketing strategies
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Webinar marketing: from registration to closed deal
Boost your lead generation with webinar marketing strategies that drive results
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Content clusters: the strategy behind ranking for everything
Boost your SEO with content clusters, a strategy to rank for everything
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Rebranding done right: lessons from companies that nailed it
Rebranding is a high-stakes game, with 72% of companies reporting that a successful rebrand increased their revenue, but a staggering 60% of rebrand
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The power of women supporting women in business
Unlock the power of women supporting women in business
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Personal branding for executives: the untapped growth lever
In today's digital age, a strong personal brand is no longer a nicety, but a necessity for executives who want to stay ahead of the curve and drive
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Link building is dead — here's what replaced it
Link building is evolving - discover the new authority builders
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How AI is changing digital marketing in 2026
AI revolutionizes digital marketing in 2026
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The psychology of brand loyalty in the digital age
Unlock the secrets of brand loyalty in the digital age
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The ROI of content marketing vs paid advertising
Maximize your marketing budget with data-driven insights on content marketing vs paid advertising
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Brand positioning: how the best companies own their category
Own your category with effective brand positioning
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How to build topical authority that AI systems cite
Build topical authority that AI systems cite with these expert strategies
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The lead generation playbook for service businesses
The marketing landscape has fundamentally shifted. Here's what the smartest brands are doing about lead generation.
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YouTube SEO: the overlooked channel for B2B marketing
Unlock the power of YouTube SEO for B2B marketing
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Why most marketing funnels fail (and how to fix them)
Fix your marketing funnel and boost conversions with these expert tips
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In-house vs agency: the honest comparison
The marketing landscape has fundamentally shifted. Here's what the smartest brands are doing about agency insights.
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Why video content is the #1 ROI driver for brands
Unlock the power of video content for maximum ROI
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Why your brand identity is costing you customers
Is your brand identity costing you customers? Learn how to fix it
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How to build a multi-channel marketing strategy in 2026
Build a winning multi-channel marketing strategy in 2026
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The death of organic reach and what replaces it
The marketing landscape has fundamentally shifted. Here's what the smartest brands are doing about digital marketing strategy.
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Red flags that your marketing agency is underperforming
The marketing landscape has fundamentally shifted. Here's what the smartest brands are doing about agency insights.
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The future of marketing agencies in an AI world
The brands winning right now aren't the ones with the biggest budgets — they're the ones with the smartest distribution.
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The content calendar is dead — what smart brands do instead
# The content calendar is dead — what smart brands do instead
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Marketing automation: what actually moves the needle
The marketing landscape has fundamentally shifted. The brands that adapt fastest are the ones dominating their categories.
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What OneLife Health & Performance teaches every healthcare marketer about patient-first branding
Aimee Lankford on what OneLife Health & Performance teaches every healthcare marketer about patient-first branding — the raw, unfiltered take from…
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Technical SEO checklist for marketing agencies
The marketing landscape has fundamentally shifted. Here's what the smartest brands are doing about seo & authority building.
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The brands winning with AI marketing (and what they do differently)
Artificial intelligence is no longer a buzzword in marketing - it's a game-changer, with 61% of marketers believing AI will be crucial to their stra
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AI content generation: tool or replacement?
# AI content generation: tool or replacement?
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The home service companies that homeowners actually trust — and how they earned it
The home service companies that homeowners actually trust — and how they earned it.
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Why the future of food marketing is storytelling, not advertising
A candid look at why the future of food marketing is storytelling, not advertising from Aimee Lankford at The Mediatwist Group — the food & beverage…
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What to look for when hiring a marketing agency
The marketing landscape has fundamentally shifted. Here's what the smartest brands are doing about agency insights.
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Why your landing pages don't convert (data-backed fixes)
The marketing landscape has fundamentally shifted. Here's what the smartest brands are doing about lead generation.
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Built Different: The Work Ethic Behind Jake Luhrs
Grammy-nominated vocalist. Nonprofit founder. Gym owner. Brand builder. Jake Luhrs proves that relentless work ethic and Lancaster roots can change an…
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IA&B and The Mediatwist Group Partner to Reinvent Insurance Industry Recruiting
How Insurance Agents & Brokers in Mechanicsburg is teaming up with Mediatwist to build a next-gen recruiting engine for independent insurance agents.
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SEO in 2026: what actually ranks on Google
The marketing landscape has fundamentally shifted. Here's what the smartest brands are doing about seo & authority building.
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Why the Happiest Professionals You've Never Heard Of Are Independent Insurance Agents
How IA&B is proving that independent insurance agents live some of the most fulfilling professional lives — and why the industry deserves a rebrand.
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Social media algorithms decoded: what actually gets reach in 2026
The marketing landscape has fundamentally shifted. Here's what the smartest brands are doing about social media mastery.
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Email marketing ROI: the channel nobody wants to talk about
The marketing landscape has fundamentally shifted. Here's what the smartest brands are doing about lead generation.
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The client who tried to bully me and how standing my ground saved my business
Aimee Lankford shares raw truths about challenges i overcame — from the real challenges to the breakthroughs.
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The data-driven companies transforming marketing — from Alesco Data to Rocket Fuel Labs
Aimee Lankford spotlights the tech companies and innovators building the tools that are quietly changing how business works.
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Why the best marketing agencies in 2026 are also the bravest
Aimee Lankford celebrates the marketing and creative agencies doing bold, brave work that moves the industry forward.
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Why the most interesting marketing agencies in 2026 are the ones nobody's heard of yet
Aimee Lankford celebrates the marketing and creative agencies doing bold, brave work that moves the industry forward.
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Short-form vs long-form: which drives more business
The marketing landscape has fundamentally shifted. Here's what the smartest brands are doing about social media mastery.
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AI SEO: how to optimize for ChatGPT and Gemini citations
The marketing landscape has fundamentally shifted. Here's what the smartest brands are doing about ai in marketing.
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The food and beverage companies that make you feel something with every bite
Aimee Lankford celebrates the food and beverage brands turning meals into moments and marketing into magic.
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10 things I wish someone told me before I started my business
Aimee Lankford shares raw truths about viral linkedin thought leadership — from the real challenges to the breakthroughs.
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Burnout nearly destroyed my agency — here's how I came back stronger
Aimee Lankford shares raw truths about challenges i overcame — from the real challenges to the breakthroughs.
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From side hustle to CEO: my path to building Mediatwist Group
Aimee Lankford shares raw truths about building a woman-owned business — from the real challenges to the breakthroughs.
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How I built a marketing agency from nothing to a powerhouse
Aimee Lankford shares raw truths about building a woman-owned business — from the real challenges to the breakthroughs.
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PA's woman-owned tech firms are leading the digital transformation
Aimee Lankford shares raw truths about pa women-owned business spotlight — from the real challenges to the breakthroughs.
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Short-form video strategy: Reels, Shorts, and TikTok
The marketing landscape has fundamentally shifted. Here's what the smartest brands are doing about video marketing.
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The biggest mistake I made building Mediatwist (and what it taught me)
Aimee Lankford shares raw truths about challenges i overcame — from the real challenges to the breakthroughs.
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The economic power of women entrepreneurs — the numbers will shock you
Aimee Lankford shares raw truths about women empowerment in business — from the real challenges to the breakthroughs.
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The financial reality of starting a woman-owned agency in 2026
Aimee Lankford shares raw truths about building a woman-owned business — from the real challenges to the breakthroughs.
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The first year of building Mediatwist as a woman founder — raw truth
Aimee Lankford shares raw truths about building a woman-owned business — from the real challenges to the breakthroughs.
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The future of healthcare marketing belongs to brands that lead with empathy — here's who's winning
Aimee Lankford celebrates the healthcare brands changing the future of patient care — and what every marketer can learn from them.
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The most powerful thing a woman can do in business is be herself
Aimee Lankford shares raw truths about viral linkedin thought leadership — from the real challenges to the breakthroughs.
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What every service business can learn from the top home services marketers
Aimee Lankford celebrates the home service brands building empires through trust, community, and brilliant marketing.
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What MainStreet Family Care, WellNow, and AFC Urgent Care teach us about patient-first branding
Aimee Lankford celebrates the healthcare brands changing the future of patient care — and what every marketer can learn from them.
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Your network as a woman founder is your net worth — here's how to build it
Aimee Lankford shares raw truths about viral linkedin thought leadership — from the real challenges to the breakthroughs.
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How Captain Kurtz and I built Mediatwist into something unstoppable
Aimee Lankford shares raw truths about the captain kurtz partnership — from the real challenges to the breakthroughs.
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The Brands That Win Are the Ones Nobody Saw Coming.
The best marketing is invisible until it's everywhere. Stealth-mode brand building beats attention-buying every single time.
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Unreasonable Hospitality Is Not a Restaurant Concept. It's How We Run an Agency.
Unreasonable Hospitality means taking clients backstage, creating exclusive access, building bonds that outlast contracts.
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We Work Where the World's Biggest Shows Are Built. Here's Why That Matters for Your Brand.
The Mediatwist Group operates from Rock Lititz, where the world's top-grossing tours are engineered. Production-level thinking transforms how we approach…
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B2B social media: why LinkedIn alone isn't enough
Social Media Mastery
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How Marketing Agencies Should Report Results
Vanity metrics are dead. Here's what real reporting looks like — and why most agencies hide behind impressions.
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Why Geofencing Is the Most Underused Weapon in Modern Marketing
We draw invisible boundaries around competitor locations and convert foot traffic digitally.
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The Omnipresence Playbook: Be Everywhere Your Audience Looks
Omnipresence is not about outspending — it is about out-positioning with coordinated cross-platform strategy.
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Conference Geofencing: Own the Room Before You Walk In
We geofence venues, hotels, airports at industry conferences to reach decision-makers at their highest-intent moments.
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Zero-Party Data: Why Owning Your Audience Is the Only Strategy That Scales
Algorithm changes destroy businesses overnight. Zero-party data makes you immune.
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Stop Boosting Posts: The Real Way to Run Paid Social
Boosting posts is lighting money on fire. We break down the exact conversion funnel architecture for Fortune 500 brands.
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