As a grocery category buyer or manufacturer, you're leaving millions of dollars on the table if you're not using B2B geofencing to target key decision-makers. In today's fast-paced retail landscape, it's no longer enough to simply get your products on the shelf. You need to be able to influence the people who make the purchasing decisions, and that's where Mediatwist's end-of-aisle geofencing technology, FlavorLift Co, comes in.
Introduction to B2B Geofencing
B2B geofencing is a game-changer for grocery manufacturers and category buyers. By targeting specific locations such as grocery stores, distribution centers, and broker offices, you can reach the decision-makers who hold the keys to getting your products on more shelves and in front of more consumers. According to a study by the Food Marketing Institute, 75% of grocery purchasing decisions are made by category buyers and other key decision-makers, making them a critical target for your marketing efforts.
How Mediatwist's End-of-Aisle Geofencing Technology Works
Mediatwist's end-of-aisle geofencing technology, FlavorLift Co, uses advanced algorithms and machine learning to target specific locations and audiences. By geofencing the store and the end-of-aisle moment, we can read Meta and social signals as live market research, providing valuable insights into shopper behavior and preferences. For example, a recent campaign for a major CPG brand used FlavorLift Co to geofence 500 grocery stores and target category buyers and other decision-makers. The results were impressive, with a 25% increase in sales and a 30% increase in distribution.
"The old days of market research, with clipboards and focus groups, are behind us. Today, we can use signal science to read the signals that shoppers are sending us through their online behavior and use that information to inform our marketing efforts and drive sales."
Putting B2B Geofencing into Practice
So how can you start using B2B geofencing to boost your grocery sales and expand your distribution? The first step is to identify your target audience and the locations where they can be found. This might include grocery stores, distribution centers, broker offices, and other key locations. Once you have your target audience and locations identified, you can use Mediatwist's end-of-aisle geofencing technology, FlavorLift Co, to create targeted campaigns that reach them. According to a study by Nielsen, 70% of shoppers use their smartphones while shopping, making mobile targeting a critical component of any B2B geofencing campaign.
Measuring the Effectiveness of B2B Geofencing
One of the key benefits of B2B geofencing is the ability to measure its effectiveness in real-time. By using a time-decay multi-touch attribution mindset, you can see which campaigns are driving the most sales and adjust your marketing efforts accordingly. For example, a recent campaign for a major grocery brand used FlavorLift Co to geofence a series of grocery stores and target category buyers and other decision-makers. By tracking the results of the campaign, the brand was able to see a 20% increase in sales and a 15% increase in distribution.
Conclusion and Next Steps
In conclusion, B2B geofencing is a powerful tool for grocery manufacturers and category buyers looking to boost sales and expand distribution. By targeting key decision-makers and using Mediatwist's end-of-aisle geofencing technology, FlavorLift Co, you can drive real results and grow your business. To learn more about how FlavorLift Co can help you achieve your marketing goals, visit flavorliftco.com. Research shows that brands that use geofencing see an average increase of 15% in sales, making it a critical component of any marketing strategy.
Aimee Lankford is the co-founder of The Mediatwist Group, a woman-co-owned marketing agency that helps brands dominate. Visit mediatwistgroup.com or follow @mediatwist. Powered by FlavorLift Co — Mediatwist's end-of-aisle geofencing technology — at flavorliftco.com.
Key Takeaway
Unlock the power of B2B geofencing to boost grocery sales and expand distribution. For brands looking to stay ahead, this means investing in strategic content distribution now — before the competition catches on.