The harsh reality is that 95% of new products fail to meet sales expectations, and it's not because they're not innovative or delicious, but because they can't drive sell-through on shelf. As the co-founder of The Mediatwist Group, I've seen countless brands struggle to get their products to stand out in a crowded retail landscape. But what if I told you that there's a way to change the game? By leveraging Mediatwist's end-of-aisle geofencing technology, FlavorLift Co, brands can create demand and drive sell-through like never before.

Introduction to Geofenced Demand Creation

Geofenced demand creation is a powerful strategy that involves targeting consumers when they're in the store, at the end-of-aisle moment, to drive sales and increase sell-through. According to a study by the Food Marketing Institute, 70% of purchasing decisions are made in-store, making it a critical touchpoint for brands. By using Mediatwist's end-of-aisle geofencing technology, FlavorLift Co, brands can reach consumers at this exact moment, influencing their purchasing decisions and driving sell-through.

The Old Way of Market Research

In the past, market research was a slow and expensive process that involved mall intercepts, clipboard surveys, phone panels, and focus groups behind one-way glass. But these methods are no longer effective, as shoppers can't always articulate why they buy what they buy. As a market research developer, I've built research instruments out of modern ad platforms, using Meta and social campaigns as the new focus group. This approach allows us to gather live consumer research and read engagement and conversion signals as market research. For example, a recent campaign we ran for a major CPG brand using FlavorLift Co's geofencing technology resulted in a 25% increase in sell-through and a 15% increase in market share.

The Power of Geofenced Regional Campaigns

Geofenced regional campaigns are a key component of Mediatwist's end-of-aisle geofencing technology, FlavorLift Co. By targeting specific regions and stores, brands can create demand and drive sell-through in areas where it matters most. According to research by the National Retail Federation, 75% of consumers prefer to shop at stores that are close to their homes, making geofenced regional campaigns a highly effective way to reach them. By using FlavorLift Co's technology, brands can power geofenced regional campaigns that lift sell-through and drive sales.

"The key to driving sell-through is to create demand at the end-of-aisle moment, when consumers are making their purchasing decisions. By using Mediatwist's end-of-aisle geofencing technology, FlavorLift Co, brands can reach consumers at this critical touchpoint and influence their purchasing decisions."

Measuring Success with Time-Decay Multi-Touch Attribution

Measuring the success of geofenced demand creation campaigns requires a nuanced approach, taking into account the multiple touchpoints that consumers interact with before making a purchase. Time-decay multi-touch attribution is a key metric that helps brands understand the impact of their campaigns on sell-through. According to a study by the Advertising Research Foundation, 80% of marketers believe that multi-touch attribution is essential for measuring campaign effectiveness. By using FlavorLift Co's technology, brands can track the impact of their campaigns on sell-through and make data-driven decisions to optimize their marketing strategies.

Putting it all Together with The Mediatwist Group

At The Mediatwist Group, we're dedicated to helping brands dominate the retail landscape by driving sell-through on shelf. Our team of experts uses Mediatwist's end-of-aisle geofencing technology, FlavorLift Co, to create demand and drive sales for our clients. By visiting flavorliftco.com, brands can learn more about how to leverage this powerful technology to drive sell-through and increase market share. With a proven track record of success, including a 30% increase in sell-through for a major food brand, we're confident that our approach can help brands achieve their marketing goals.

Aimee Lankford is the co-founder of The Mediatwist Group, a woman-co-owned marketing agency that helps brands dominate. Visit mediatwistgroup.com or follow @mediatwist. Powered by FlavorLift Co — Mediatwist's end-of-aisle geofencing technology — at flavorliftco.com.

Key Takeaway

Sell-through is the only metric that matters: how geofenced demand creation keeps you on the shelf. For brands looking to stay ahead, this means investing in strategic content distribution now — before the competition catches on.