Avatar Dimension & Mediatwist

A partnership for an entirely new realm of tech and avatar asset creation by Microsoft ®

FOR IMMEDIATE RELEASE: Lititz, PA - Today we take a moment to reflect on recent developments on our TMG radar. It is a great time be alive and witness this new chapter of exploration into AR & VR design! Our partnership with Microsoft®'s Avatar Dimension is a thoughtful union of tech and awareness to move an entire industry forward. In an attempt to capture and preserve musical performance, like never before, we will help write the early compliance and adoption in many different licensing avenues. This IS the future of Brand Activating and Sponsor Entitlement. We are honored to be the thought pirates to highlight avatar uses in real time as we implement it into the most legendary music camps on the globe. This is both a logistical scaling solution for band members, CEO's and any high level executives that need to be in 20 places at once. Take it a step further, get ready for an augmented suggestive up-sell in your concert ticket. We just built one, and we see dozens more coming in the next few months.

TMG embarks on a likeness and publishing journey, our next avatar project. This Wednesday our team will be flying to Washington DC, where we will take a #MercedesBenz Sprinter convoy to Ashburn, VA. Mediatwist Founder, Chris Kurtz is a big fan of the musical group, The Badlees. As a young kid, honing his craft in the coal region as a production kid and lighting tech, Chris had a few short business transactions through the years with the rising stars from his area in PA. He remembers bringing them a bunch of Takamine acoustic guitars for their Boscov's Thanksgiving Special. "That was my first big run in with them, at Terrace Music. They came through and I put aside some select acoustic guitars for them, because I knew they had a big TV gig coming up.", Chris remembers. "I had a knack for bringing rare instruments to guitar clinics in my area. I brought the Ibanez PGM30 to a Paul Gilbert clinic. It was just fun. I brought Takamine guitars to Darius Rucker back when was just 'hootie', haha. Through the years, I stayed in touch with Bret, I would bring him out to sing Feld shows that came close, Monster Jam etc...but I've always wondered and waited for the perfect moment to super intersect our careers. And THIS, this is it!" Chris points to a text message from "Bret" Alexander. "What a shame it will be if somebody doesn't capture Bret's performances, in the round volumetrically. While he is here on this Earth."

"This project signals the start of a new dawn for TMG in AR/VR and takes us another step closer to leaving our mark on the tech and entertainment sectors.", Aimee Lankford Kurtz, TMG Vice President. The Mediatwist Group recently partnered with tech giant, Microsoft and their AR/VR arm, Avatar Dimension. “We are thrilled to partner up with the unique marketing mind of Chris Kurtz and his MediaTwist team,” said Sovanna Mam, head of production for Avatar Dimension. “Life like 3D holograms and avatars are no longer a dream of the past, they exist today and artists and musicians will begin entertaining in a new digital landscape. Chris is positioned to bridge the digital gap between big brands and big acts in this exciting new medium. Thrilled to have Chris as one of the tech’s biggest evangelists!”

"Chris and I go way back. He was a big fan of my band(The Badlees) when he was a young lad. Still is, I know! We have stayed in touch throughout his career and on occasion he sends an opportunity my way. I even sang The National Anthem at a Monster Jam through Chris!

This newest project will be super cool. His newest venture with The Mediatwist Group and Avatar Dimension dives into the world of VR, the metaverse, and avatar creation. I'm an Americana artist, so I'm typically very organic in my approach. But I've been trying to keep up with this fast moving space in my own humble way. It's obviously a huge game changer for artists and creative people.

We are in the way early innings(like the early days of the internet) and I'm thrilled The Kurtz's thought to reach out to me to be involved. Line me up next to Sir Elton, Sir Paul, and Willie Nelson as one of Chris's early musician avatars... Stay tuned!" -Bret Alexander (Singer Songwriter/The Badlees)

Through our work to preserve music in an entirely new way, we have called on one of the leaders in publishing and artist protection, Sony Music Publishing. "Getting to see a dear friend dream so big, get there and then push even farther...it's so great to see!" Lee Swartz of Sony Music Publishing, Nashville. "The cool thing, like so much of the wrangling and the legislation happening right now is writing the rules of a whole new game. and there 'he' is right in the middle of it! Watching, as I have, Chris has already written or rewritten so many rules, I have zero doubt this will be his last contribution to this crazy landscape." - Lee Swartz, Sony Music Publishing)

We're not sure what's next for our team in this new realm of VR, but we will embrace it and grow with it! We are certain of one thing, we've caused a ruckus this time, based on how many media outlets are reaching to us.

For more information, please visit www.MediatwistGroup.com

Stay tuned to our FB page, right here to follow along with real time updates from our team.

(PHOTO BY TIMES LEADER) Bret Alexander of "The Badlees".

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