Why Geofencing? Trade shows, Conferences, and Events.

As businesses today…

have started focusing more and more on using technology to boost their performance, Geofencing is rapidly gaining recognition and importance among marketers. Geofencing is a location-based technology that utilizes GPS or RFID to create virtual boundaries or “fences” around real-world geographic areas. With Mediatwist’s best-in-class Geofencing service, businesses now have the opportunity to interact with customers in their desired locations in the most effective way possible.



So why is Geofencing the best form of marketing for your business? Geofencing can target customers within certain geographical boundaries that may be useful to a business. It also helps you to measure the performance of certain marketing campaigns to determine if it’s a successful marketing approach. Plus, with Mediatwist’s Geofencing services, businesses can easily create geo-specific ad campaigns that are highly effective in driving foot traffic and increasing conversion rates.



To get a better understanding of why Geofencing is such a great tool for businesses and marketers, here are five ways businesses can leverage Geofencing technology to boost their marketing campaigns:



1. Ad Retargeting: Geofencing can be used to deliver more tailored, targeted advertisements to customers. By creating virtual fences around locations, you can deliver ad content only when the customer is within the desired vicinity.



2. Contextual Marketing: By targeting users in specific locations, Geofencing can be used to deliver marketing messages at a specific place and time, making it highly effective for contextual marketing.



3. Reach out to Your Mobile Audience: Geofencing technology is the perfect tool for reaching out to your mobile audience. As people’s phones are constantly tracking their location, businesses can take advantage of this and target potential customers based on their locations.



4. Competitor Insights: By monitoring competitor stores, businesses can gain useful insights about how competitors’ locations, services and prices can impact the success of their own business.



5. Conference Geofencing: Geofencing can be used to help conference organizers keep track of attendees, providing attendees with personalized messages, helpful reminders and real-time notifications of the events taking place.



Overall, with Mediatwist’s best-in-class Geofencing service, businesses can take advantage of this technology to get the most out of their marketing campaigns while reducing traditional infrastructure and trade show budgets. From creating customized, geo-targeted ads to gaining useful insights about competitors and even keeping track of attendees during conferences, there’s no limit to what businesses can do with Geofencing technology. As such, Geofencing is the best form of marketing available today and is the perfect way to help businesses maximize their performance and reach more customers.